Hey everyone. I’ve been missing in action, but I wanted to run something by you all.
In the JTBD world we always talk about needs-based segmentation, where a segment (or a group of segments) could have dozens of unmet needs. But isn’t it the reality that we only have limited resources, so addressing all of them is impossible? How many times have you heard an Executive ask what the one thing is that they should do now that will have the desired impact?
What if you could simply find the Top n needs that would address the largest part of the market? Would that interest you? If so, I’d like to hear your thoughts…and check this out!