The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Is Flawed Segmentation Killing Your Growth? Try JTBD
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Is Flawed Segmentation Killing Your Growth…

Mike Boysen
May 6

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Is Flawed Segmentation Killing Your Growth? Try JTBD
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Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.

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