Gaining a deep understanding of the customer's job-to-be-done requires unique interviewing skills and techniques. Here are the methods that will get you started
Why do all the job maps I'm seeing on the web only have core functional job step per job stage? Where are those with more steps?! My firm has 17 core functional job steps we've assumed for all the job stages.
Amazing article. One of the best free articles that gives so much value that an entire career could be built on it. I'm new to JBTD but very excited about learning it.
I have a question. I did a mock JBTD (Step1-Create Job statement) interview on Using of Debit card and immediately got 3 different job statements from the person (below). Should I run JBTD steps (Map the market, create market success measures) on each of the job statements separately?
This is the best customer needs collection technique because you learn what your customers are trying to achieve and not just what they’re doing.
Excellent overview, Mike!
Why do all the job maps I'm seeing on the web only have core functional job step per job stage? Where are those with more steps?! My firm has 17 core functional job steps we've assumed for all the job stages.
Amazing article. One of the best free articles that gives so much value that an entire career could be built on it. I'm new to JBTD but very excited about learning it.
I have a question. I did a mock JBTD (Step1-Create Job statement) interview on Using of Debit card and immediately got 3 different job statements from the person (below). Should I run JBTD steps (Map the market, create market success measures) on each of the job statements separately?
1. Pay for my shopping even if I have cash
2. Pay my bills, online
3. Withdraw cash from nearby ATM