How to get results from Jobs-to-be-Done interviews

Gaining a deep understanding of the customer's job-to-be-done requires unique interviewing skills and techniques. Here are the methods that will get you started

Jobs-to-be-Done Theory is integral to successful product planning — the ability to conceptualize a product or service that will win in the marketplace BEFORE it is approved for development/design. Applied correctly, it results in predictable innovation, as products and services are certain to address unmet customer needs.

Jobs-to-be-Done Interviews solve…