The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
JTBD Patterns > Journey Maps: The Future of Customer Analysis

JTBD Patterns > Journey Maps: The Future of…

Mike Boysen
Apr 25
2

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
JTBD Patterns > Journey Maps: The Future of Customer Analysis
2

How Universal Journey Patterns (like the Consumption Chain) deliver superior innovation insight

Read →
Comments
User's avatar
© 2025 Michael A. Boysen
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share