The 4 "Modes" of Revenue Development using Jobs-to-be-Done

The Context vs. Mode thinking

The evidence shows that it’s more expensive to acquire a new customer than it is to keep and grow existing customers. Then of course, there’s that last piece where you want to leverage your customer base as vocal advocates, or brand ambassadors. This means that sub-objectives supporting the Job-to-be-Done are slightly different depending on the mode you…