The evidence shows that it’s more expensive to acquire a new customer than it is to keep and grow existing customers. Then of course, there’s that last piece where you want to leverage your customer based as vocal advocates or brand ambassadors. This means that the Job-to-be-Done is slightly different depending on the
The 4 "Modes" of Revenue Development using…
The evidence shows that it’s more expensive to acquire a new customer than it is to keep and grow existing customers. Then of course, there’s that last piece where you want to leverage your customer based as vocal advocates or brand ambassadors. This means that the Job-to-be-Done is slightly different depending on the
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