The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The 4 "Modes" of Revenue Development using Jobs-to-be-Done

The 4 "Modes" of Revenue Development using Jobs-to-be-Done

The Context vs. Mode thinking

Mike Boysen's avatar
Mike Boysen
Jul 29, 2020
∙ Paid
3

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The 4 "Modes" of Revenue Development using Jobs-to-be-Done
3
Share

The evidence shows that it’s more expensive to acquire a new customer than it is to keep and grow existing customers. Then of course, there’s that last piece where you want to leverage your customer base as vocal advocates, or brand ambassadors. This means that sub-objectives supporting the Job-to-be-Done are slightly different depending on the mode you…

Keep reading with a 7-day free trial

Subscribe to The Practical Innovator's Guide to Customer-Centric Growth to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Michael A. Boysen
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share