The "Related Job-to-be-Done" Dilemma
When you're studying customer journeys, what is a related job?
You're trying to build a JTBD Model
The only guidance we have on how to identify a "Related Job" is to ask end users what they do before, during, and after they do the core functional job. Since job steps can also be viewed as happening before execution, during (execution), and after execution this can get confusing so here is the first simple rule:
Job s…