How about if a marketing manager buys marketing automation software to "generate sales qualified leads" and "build relationships with their prospects", but in order to do so, they have to "build lead gen funnels"?
Is "build lead gen funnel" a core job or a consumption chain job? (Because you buy a software, then set it up and configure it, then customize it - which is the "build funnel" part, and then maintain the funnel.)
Or is it rather a step in "generate leads"?
But if so, then "generate leads" can be done in so many ways - by "building lead gen funnels" or by "executing a webinar" or by "send an email to a purchased list". So how will we be able to create a job map for "generate leads" when it can mean so many different things or be done in so many different ways?
Right - so some marketers use the solution "lead gen funnel" to "develop qualified leads". So that's the real job. And now we can compare various solutions in various situations to see which one is best.
How about if a marketing manager buys marketing automation software to "generate sales qualified leads" and "build relationships with their prospects", but in order to do so, they have to "build lead gen funnels"?
Is "build lead gen funnel" a core job or a consumption chain job? (Because you buy a software, then set it up and configure it, then customize it - which is the "build funnel" part, and then maintain the funnel.)
Or is it rather a step in "generate leads"?
But if so, then "generate leads" can be done in so many ways - by "building lead gen funnels" or by "executing a webinar" or by "send an email to a purchased list". So how will we be able to create a job map for "generate leads" when it can mean so many different things or be done in so many different ways?
A "lead gen funnel" is a solution. Why is it a better solution than something else? That's what we're trying to learn
Right - so some marketers use the solution "lead gen funnel" to "develop qualified leads". So that's the real job. And now we can compare various solutions in various situations to see which one is best.
Got it (I think) :) Thank you!
I'm sure you've heard of the 5 Why's. You just demonstrated it