Turning a Job Map into a Capability Maturity Model

When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand

Jobs-to-be-Done (JTBD) has really been getting popular. Yet so few enterprises have actually been able to develop a rich corporate culture that is based on it. In part, it’s because there are a number of different flavors of the concept, which tends to cause more confusion than clarity. What I believe is the most actionable method (Outcome-Driven Innova…