The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Turning a Job Map into a Capability Maturity Model

Turning a Job Map into a Capability Maturity Model

When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand

Mike Boysen's avatar
Mike Boysen
May 11, 2022
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Turning a Job Map into a Capability Maturity Model
5
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Jobs-to-be-Done (JTBD) has really been getting popular. Yet so few enterprises have actually been able to develop a rich corporate culture that is based on it. In part, it’s because there are a number of different flavors of the concept, which tends to cause more confusion than clarity. What I believe is the most actionable method (Outcome-Driven Innova…

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