This blog tries to make sense of the emergence and evolution of digital technologies and platforms used by customer-facing teams, customer-supporting teams, or technologies that interface with customers directly.

There is quite a lot to organize and analyze. To make it simpler, and potentially more powerful, the concept of jobs-to-be-done is introduced to better understand current solutions, and predict the future solutions which facilitate the logical domains where business (and consumer) problems exist. We analyze the problem-space to better understand the solution-space.

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