Archive - Practical Jobs-to-be-Done

New Top Discussion

Here's what I'm thinking, let me know if you agree

Sep 30

Marketing Cloud vs. Experience Cloud with a Jobs-to-be-Done Lens #jtbd #innovation #martech #crm

Sep 15

A look at things through a Jobs-to-be-Done lens

Aug 29

Services matter, and so do better business models, and other random thoughts of the day about Jobs-to-be-Done

Aug 25

Friday July 29th Open Discussion Thread Hey everyone. I’ve been missing in action, but I wanted to run something by you all. In the JTBD world we always talk about needs-based segmenta…

Jul 29

Let's look at what customers are actually loyal to using Jobs-to-be-Done #jtbd

Jul 2

Use this or a derivation of it to enable your internal capability workshops

May 18

When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand

May 11

No, this is not a joke!

Apr 1

Can Jobs-to-be-Done be used to better understand customer journeys?

Feb 25

I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research

Feb 14

Friday Feb. 11th JTBD Discussion Thread I’m opening up this thread for a general conversation about Jobs-to-be-Done. However, here’s a question I will also throw out there in case anyo…

Feb 11

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