Use this or a derivation of it to enable your internal capability workshops
When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
No, this is not a joke!
Can Jobs-to-be-Done be used to better understand customer journeys?
I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research
Friday Feb. 11th JTBD Discussion ThreadI’m opening up this thread for a general conversation about Jobs-to-be-Done. However, here’s a question I will also throw out there in case anyo…
Let's take a look at the paint industry using a jobs to be done lens
Friday Feb 4th JTBD Discussion ThreadThis week I’d like to seed the discussion. When attempting to provide the proper scope to the job, how is it that you… Find jobs at a higher lev…
Jobs to be Done doesn't need to be so complicated
Friday Jan 7th JTBD Discussion ThreadAs promised, I’m opening the platform to a regular open discussion on the practical use of Jobs-to-be-Done. Sometimes I will suggest a topic, bu…
Who would participate in a weekly Q&A open thread on Jobs-to-be-Done?A good number of people read my blog, and I have a high open rate. However, I don’t get a lot of comments or questions. So, I wonder how important it is…
In this model takes a look at how software end users evaluate their experience when interacting with the software features.