Archive - Practical Innovation w/ Jobs-to-be-Done

Measuring Developers’ Jobs-To-Be-Done

How a subtle shift in measurement makes it easier for Google’s developer tooling teams to understand their impact and plan their roadmaps.

Published on Engineering Enablement • Nov 13

Innovating Away From Current Infrastructure Will Never Work...

...Or Is That Beginning to Change?

Nov 1 •

October 2024

The Martial Art of JTBD Bullshido

Listen now | My name is Mike Boysen, and my goal is to help executive decision-makers get answers faster and less expensively that are highly…

Oct 25 •

7:58

Why AI-Driven Outcomes Will Define the Future of Marketing Technology ...

... and Specialized Solutions Will Fall Behind (State of Martech 2024)

Oct 12 •

12:56

A New Twist on Customer Experience

Who wants to experience their electric utility

Oct 9 •

8:44

Are you going to keep making strategic investments based on guesses?

There are two major worlds in innovation...

Oct 9 •

Summarized: Understanding the Core Objectives of 'Martech Stack' Customers from a Jobs-to-be-Done Perspective

A conversation about market definition

Oct 6 •

12:12

The New Science of Customer Experience

Listen now | A JTBD Podcast

Oct 3 •

7:06

September 2024

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