Archive - Practical Innovation w/ Jobs-to-be-Done

How to Conduct a Jobs-to-be-Done Interview That Uncovers Unspoken Customer Desires

Practical Innovation w/ Jobs-to-be-Done is a reader-supported publication.

Jan 10 •

"Our user adoption/engagement is low, and we don't know why people aren't sticking around"

Problem: Poor User Retention and Unclear Reasons for Churn

Jan 9 •

We're launching a new product/feature, but we're not sure who our target audience really is or what they actually want

Let’s face it: launching a product or feature without a clear idea of who it’s for or what they actually want is a gamble at best—and a catastrophe…

Jan 7 •

Think JTBD Can't Do the 5 Senses? Think Again—Here’s How It Can

Beautifying a Room: No One Would Seriously Study This as a Job Map, Right?

Jan 3 •

December 2024

The AI vs. Human Hype is Overblown: Show Us the Proof, or It Didn't Happen

Humans beware, you're about to be asked to demonstrate advanced reasoning that drives your work. At least, that's what I'd be asking if I were hiring…

Dec 30, 2024 •

How Predictive Personalization Got a Little Too Predictive

And How Jobs-to-be-Done Could Have Predicted It

Dec 20, 2024 •

5:08

Reasoning: The Last Nail in the Coffin of Traditional Qualitative Interviewing for JTBD

Complete Job Map Prompt Included So Don't Skip This One

Dec 19, 2024 •

Tesla's Jobs-to-be-Done Masterclass

Innovating Around the Core Job, not the Core Job Itself

Dec 17, 2024 •

5:12

The Spectacular Failure of the Segway

A Case Study in Misunderstanding the Market

Dec 14, 2024 •

3:17

Beyond Job Maps: Unlocking a Superior Path to Greenfield Innovation

Break Free from Analysis Paralysis and Focus on What Drives True Greenfield Innovation

Dec 12, 2024 •

Are humans more deterministic than a Large Language Model?

𝗜 𝘄𝗼𝘂𝗹𝗱 𝗮𝗿𝗴𝘂𝗲 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗻𝗼𝘁.

Dec 6, 2024 •

3:10

November 2024

Measuring Developers’ Jobs-To-Be-Done

How a subtle shift in measurement makes it easier for Google’s developer tooling teams to understand their impact and plan their roadmaps.

Published on Engineering Enablement • Nov 13, 2024

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