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Saturday Jan 28th Open Discussion Thread
That post I did on ChatGPT the other week was pretty popular. Not only do people want to learn more about Jobs-to-be-Done, but they are also looking …
Mike Boysen
Jan 28
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Saturday Jan 28th Open Discussion Thread
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What can AI do to make Jobs-to-be-Done Research Better
We might be getting close to a complete disruption of the consulting industry
Mike Boysen
Jan 3
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What can AI do to make Jobs-to-be-Done Research Better
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December 2022
Join my new subscriber chat
A private space for us to converse and connect
Mike Boysen
Dec 1, 2022
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Join my new subscriber chat
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October 2022
Communicating Jobs-to-be-Done Opportunities to Creative People (and beyond)
A simple example of masking all the scary data into something your design team, or leadership, will embrace...maybe!
Mike Boysen
Oct 20, 2022
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Communicating Jobs-to-be-Done Opportunities to Creative People (and beyond)
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How does frequency play into Jobs-to-be-Done?
Hint: Difficulty plays a huge role
Mike Boysen
Oct 6, 2022
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How does frequency play into Jobs-to-be-Done?
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September 2022
Have you tried tagging prospects to a Jobs-to-be-Done persona?
Here's what I'm thinking, let me know if you agree
Mike Boysen
Sep 30, 2022
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Have you tried tagging prospects to a Jobs-to-be-Done persona?
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The Struggles of Marketing: Explained
Marketing Cloud vs. Experience Cloud with a Jobs-to-be-Done Lens #jtbd #innovation #martech #crm
Mike Boysen
Sep 15, 2022
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The Struggles of Marketing: Explained
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August 2022
T-Mobile, SpaceX, Adventure Bikes, etc.
A look at things through a Jobs-to-be-Done lens
Mike Boysen
Aug 29, 2022
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T-Mobile, SpaceX, Adventure Bikes, etc.
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Experiences Don't Matter
Services matter, and so do better business models, and other random thoughts of the day about Jobs-to-be-Done
Mike Boysen
Aug 25, 2022
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Experiences Don't Matter
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July 2022
Friday July 29th Open Discussion Thread
Hey everyone. I’ve been missing in action, but I wanted to run something by you all. In the JTBD world we always talk about needs-based segmenta…
Mike Boysen
Jul 29, 2022
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Friday July 29th Open Discussion Thread
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Can we make customers loyal to our brand?
Let's look at what customers are actually loyal to using Jobs-to-be-Done #jtbd
Mike Boysen
Jul 2, 2022
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Can we make customers loyal to our brand?
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May 2022
The Universal JTBD Performance Canvas
Use this or a derivation of it to enable your internal capability workshops
Mike Boysen
May 18, 2022
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The Universal JTBD Performance Canvas
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