Practical Innovation w/ Jobs-to-be-Done
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I Need Your Experience!
Hi everyone, I am trying to collect some data to help me prioritize the extensive industry-related JTBD research that I’m doing. The goal is to …
Mar 9
•
Mike Boysen
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I Need Your Experience!
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February 2024
Do You Have a Complete Understanding of CX?
Listen now | Customer Journey Optimization is not a substitute for the wrong solution
Feb 16
•
Mike Boysen
6:33
6
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Do You Have a Complete Understanding of CX?
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This Free JTBD Toolkit Elevates Journey Mapping & Analysis
Did you know Jobs to be Done could be applied to customer journeys?
Feb 10
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Mike Boysen
3
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This Free JTBD Toolkit Elevates Journey Mapping & Analysis
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January 2024
Getting to the Important Key Research Questions
The old guard doesn't want you to look at the man behind the curtain..
Jan 31
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Mike Boysen
2
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Getting to the Important Key Research Questions
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Is it Time for Disruption?
Watch now | And why aren't the innovation consulting firms embracing it? Ah, never mind ...
Jan 23
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Mike Boysen
16:52
4
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Is it Time for Disruption?
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The Only Purchase Journey You Will EVER Need
The Traditional Purchase Journey Framework - On Steroids
Jan 17
•
Mike Boysen
3
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The Only Purchase Journey You Will EVER Need
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Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
BCG Matrices will only get you so far...
Jan 14
•
Mike Boysen
7
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Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
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December 2023
Winding 2023 Down
My Job to be Done will be Rejuvenating for the New Year
Dec 19, 2023
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Mike Boysen
2
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Winding 2023 Down
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What makes a "good" need statement for JTBD?
The pursuit of perfection is the pursuit of waste
Dec 13, 2023
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Mike Boysen
4:51
2
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What makes a "good" need statement for JTBD?
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Big Changes at Practical JTBD
Here's a small part of the plan going forward.
Dec 11, 2023
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Mike Boysen
4
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Big Changes at Practical JTBD
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7
A JTBD Rating Scale We Can All Understand
Prioritizing Customer Needs Isn't Rocket Science
Dec 7, 2023
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Mike Boysen
12:39
5
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A JTBD Rating Scale We Can All Understand
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1
Filtering Down an Abundance of JTBD Success Metrics
Watch now | With your new ability to generate as few or as many success metrics as you want, you're now faced with a problem...
Dec 4, 2023
•
Mike Boysen
7:29
3
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Filtering Down an Abundance of JTBD Success Metrics
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