Here's what I'm thinking, let me know if you agree
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Marketing Cloud vs. Experience Cloud with a Jobs-to-be-Done Lens #jtbd #innovation #martech #crm
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A look at things through a Jobs-to-be-Done lens
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Services matter, and so do better business models, and other random thoughts of the day about Jobs-to-be-Done
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Friday July 29th Open Discussion ThreadHey everyone. I’ve been missing in action, but I wanted to run something by you all. In the JTBD world we always talk about needs-based segmenta…
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Let's look at what customers are actually loyal to using Jobs-to-be-Done #jtbd
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Use this or a derivation of it to enable your internal capability workshops
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When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
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No, this is not a joke!
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Can Jobs-to-be-Done be used to better understand customer journeys?
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I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research
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Friday Feb. 11th JTBD Discussion ThreadI’m opening up this thread for a general conversation about Jobs-to-be-Done. However, here’s a question I will also throw out there in case anyo…
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