Archive - The Practical Innovator's Guide to Customer-Centric Growth

Why "Make Something People Want" is Bad Advice

Introducing "The Progress Foundry," a venture model that replaces the lottery with a system.

Jun 17 •

8:49

The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights

Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations

Jun 16 •

The Artisan Economy: How to Build a Future-Proof Income When AI Takes Your Job

Let's look at the problem through the powerful lens of Jobs-to-be-Done

Jun 14 •

6:26

Orchestrating Customer Conversations: A JTBD Governance Model for Enterprises

Watch now | From Departmental Turf Wars to Strategic Harmony: Implement an Orchestrated Customer Conversation Model

Jun 13 •

7:11

The Future of Insurance: Proactive, Parametric, & Invisible

Why Smart Businesses Are Shifting from Complex Policies to Guaranteed Outcomes

Jun 11 •

6:05

The "Apple" Mistake: Are You Designing for Vanity or Value?

A strategic playbook to ensure your team is solving real customer problems, not just chasing aesthetics.

Jun 10 •

5:25

Systemic Obfuscation: The End of Cybersecurity as We Know It

A guide to the next evolution of strategy, beyond Zero Trust.

Jun 9 •

6:30

Master Innovation Funding: A Step-by-Step Guide with JTBD & Real Options

How to Build a Dynamic Business Case That Thrives on Uncertainty

Jun 7 •

5:19

Price for Progress: The Ultimate JTBD Framework for Willingness-to-Pay

How to leverage JTBD to move beyond superficial pricing tactics and uncover what your customers truly value—and are therefore genuinely willing to pay…

Jun 5 •

Are Your Journey Patterns Obsolete? Rethink Them with JTBD Abstraction

Learn to identify your customer's "Meta-Job" for breakthrough innovations that create sustainable competitive advantage

Jun 4 •

AI & The Death of Search Ads: The New $Trillion Outcome Economy

Discover how Jobs-to-be-Done thinking and AI are creating new value exchanges beyond traditional advertising.

Jun 3 •

The Invisible Interface: How Screenless Tech Will Get Your Jobs Done Differently

A look a the AI, ambient systems, and outcome-driven principles behind the next wave of productivity

Jun 1 •

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