JTBD Patterns > Journey Maps: The Future of Customer Analysis

How Universal Journey Patterns (like the Consumption Chain) deliver superior innovation insight

Apr 25, 2025

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Table of Contents

Introducing Universal Journey Patterns
Why Universal Patterns Offer Superior Insight
How to Apply Universal Journey Patterns (The Process)
Case Study Snippet (Illustrative)
The Future: Higher Levels of Abstraction & Innovation
Moving Beyond Description to Strategy

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