I decided to answer some of the questions I keep getting asked about using simulations and throwing out JTBD surveys. While there's a lot more to the story, this should help you get a better understanding. Markets are dynamic and complex, and a point-in-time survey is something that teams that are in the design-build-GTM mix struggle with as these market forces jumble all of their planning,
YES … this is being built. Stay tuned.
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If you're struggling to implement a differentiated approach to market or experience research, my colleagues and I can help. While we can do the research for you (faster, more accurately, and less expensively), we can also help you learn this new approach while integrating it into your business-as-usual. Sound interesting? Click the link below:
https://pjtbd.com/coaching-application
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Mike Boysen - www.pjtbd.comWhy fail fast when you can succeed the first time?
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