Practical Innovation w/ Jobs-to-be-Done
Practical Innovation w/ Jobs-to-be-Done
PODCAST: Expanding Your Martech Thinking
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PODCAST: Expanding Your Martech Thinking

This podcast is a review of an article I wrote over 4 years ago. It’s the first in a series I did on innovation in Martech. While you may not be in the Martech industry, this viewpoint applies equally as well to any industry. It’s industry agnostic and market focused.

I hope you enjoy it. Here’s a link to the original article

Discussion about this podcast

Practical Innovation w/ Jobs-to-be-Done
Practical Innovation w/ Jobs-to-be-Done
Mike Boysen shares insights into the evolution of Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out!