PODCAST: Expanding Your Martech Thinking

Practical Innovation w/ Jobs-to-be-Done

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PODCAST: Expanding Your Martech Thinking

Mike Boysen

Sep 24, 2024

Transcript

This podcast is a review of an article I wrote over 4 years ago. It’s the first in a series I did on innovation in Martech. While you may not be in the Martech industry, this viewpoint applies equally as well to any industry. It’s industry agnostic and market focused.

I hope you enjoy it. Here’s a link to the original article

Expanding the digital footprint of the Martech Stack using Jobs-to-be-Done

Mike Boysen

April 1, 2020

Expanding the digital footprint of the Martech Stack using Jobs-to-be-Done

If you’d like to listen to a podcast that reviews this article, check this out!

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Practical Innovation w/ Jobs-to-be-Done

Mike Boysen shares insights into the evolution of Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out!

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