This podcast is a review of an article I wrote over 4 years ago. It’s the first in a series I did on innovation in Martech. While you may not be in the Martech industry, this viewpoint applies equally as well to any industry. It’s industry agnostic and market focused.
I hope you enjoy it. Here’s a link to the original article
Expanding the digital footprint of the Martech Stack using Jobs-to-be-Done
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If you’d like to listen to a podcast that reviews this article, check this out!
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