Over 4 years ago I wrote a piece, sort of tongue-in-cheek, about a variation on Gartner’s Magic Quadrant. I was trying to make a point, and it’s quite possible that Google has helped me make it a bit clear. Enjoy!
Link original article:
The Martech Subjective Magic Quadrant Revisited
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The Martech Subjective Magic Quadrant Revisited
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Practical Innovation w/ Jobs-to-be-Done
Mike Boysen shares insights into the evolution of Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out!
Mike Boysen shares insights into the evolution of Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out!Listen on
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The Martech Subjective Magic Quadrant Revisited