The Practical Innovator's Guide to Customer-Centric Growth
Practical Innovation w/ Jobs-to-be-Done
The New Science of Customer Experience
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The New Science of Customer Experience

A JTBD Podcast

was nice enough to host me on his ZDNet blog several years back so I could give my contrarian view to the CRM and Martech world about innovation.

I don’t do it like they do.

Here’s a link to the original article so you can look at some of the visuals, but this podcast will give you the foundation. They probably explain it better than I did.

The CRM industry: A new science for customer experience | ZDNET

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