The New Science of Customer Experience

Practical Innovation w/ Jobs-to-be-Done

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The New Science of Customer Experience

A JTBD Podcast

Mike Boysen

Oct 03, 2024

Transcript

PAUL GREENBERG

was nice enough to host me on his ZDNet blog several years back so I could give my contrarian view to the CRM and Martech world about innovation.

I don’t do it like they do.

Here’s a link to the original article so you can look at some of the visuals, but this podcast will give you the foundation. They probably explain it better than I did.

The CRM industry: A new science for customer experience | ZDNET

Discussion about this podcast

Practical Innovation w/ Jobs-to-be-Done

Mike Boysen shares insights into the evolution of Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out!

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