The Spectacular Failure of the Segway

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The Spectacular Failure of the Segway

A Case Study in Misunderstanding the Market

Mike Boysen

Dec 14, 2024

Transcript

I’m a customer-centric innovator with a long background in customer-facing technology and trained in innovation by the masters of Outcome-Driven Innovation - the only framing that is actionable for innovators, product planners, designers, and marketers.

Follow my blog at https://jobstobedone.substack.com or find ways to contact me below

Mike Boysen - www.pjtbd.com
Why fail fast when you can succeed the first time?

Book an appointment: https://pjtbd.com/book-mike

Get the whole customer management thing done on a single platform: https://effectivecrm.ai/gohere

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Practical Innovation w/ Jobs-to-be-Done

Mike Boysen shares insights into the evolution of Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out!

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