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Transcript

The Spectacular Failure of the Segway

A Case Study in Misunderstanding the Market

I’m a customer-centric innovator with a long background in customer-facing technology and trained in innovation by the masters of Outcome-Driven Innovation - the only framing that is actionable for innovators, product planners, designers, and marketers.

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Mike Boysen - www.pjtbd.com
Why fail fast when you can succeed the first time?

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