When Predictive Personalization Gets a Little Too Predictive

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How Predictive Personalization Got a Little Too Predictive

And How Jobs-to-be-Done Could Have Predicted It

Mike Boysen

Dec 20, 2024

Transcript

Thanks for reading Practical Innovation w/ Jobs-to-be-Done! This post is public so feel free to share it.

Why did predictive personalization—once hailed as the future of customer experiences—fail to live up to its promise? In this video, we explore how the over-reliance on data and algorithms missed the mark on delivering the outcomes customers truly wanted.

Check out my JTBD Masterclass: https://mc.zeropivot.us/s/mc-1

Consolidate your tech stack: https://effectivecrm.ai/gohere

Using the Jobs to Be Done (JTBD) framework and Outcome-Driven Innovation (ODI), we’ll uncover the real "job" of personalization:

Making users feel understood and valued.
Saving time and effort in finding what they need.
Helping them discover new and exciting options.
Building trust by respecting their individual preferences.

We’ll dive into the common pitfalls, like the "creepy factor," overfocusing on predictive accuracy, and neglecting customer feedback, to show how personalization can succeed when we prioritize progress over tech-first solutions.

🔑 Key Takeaways:

Why predictive analytics missed the mark.
The difference between desired outcomes and solutions.
How JTBD and ODI frameworks can guide better personalization strategies.

👉 Don’t forget to like, subscribe, and comment on how you see the future of personalization evolving!

#JTBD #PersonalizationFail #JobsToBeDone #ZeroPivotProblemSolving #CustomerExperience

Discussion about this podcast

Practical Innovation w/ Jobs-to-be-Done

Mike Boysen shares insights into the evolution of Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out!

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