The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The New Competitive Moat: Decoupling Your Industry with AI
Listen now | How to move beyond product improvements and build a systemic advantage by redesigning your entire value chain around your customer's true…
 • 
Mike Boysen
4:20
The End of Cloud Storage as You Know It: Why SaaS is Vulnerable & What's Next
Listen now | From Passive Storage to Intelligent Data Orchestration: Unlocking True Collaboration & Business Outcomes with JTBD
 • 
Mike Boysen
8:33
The 3 "Pre-Concept" Tests: A JTBD Framework for De-Risking Your Next Big Idea
A founder's guide to the "Abstraction Ladder" and future-back thinking
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Mike Boysen
2
5:40

June 2025

Quick, Dirty, and Accurate (?) Idea Validation
A potential path to constructive criticism of Founder ideas
 • 
Mike Boysen
Jobs-to-be-Done: The Ultimate Guide to Tech Strategy
How to apply the JTBD framework to build a powerful, customer-focused roadmap.
 • 
Mike Boysen
7:30
The $126 Billion Heist: A Practical Plan to Abolish Credit Card Fees for Good
Inside the novel, stablecoin-based strategy to bypass Visa and Mastercard for good
 • 
Mike Boysen
6:25
The Twin Tsunamis: Why AI is Forcing the Great Unbundling of Education
Beyond the skills gap lies a bigger threat. How to survive and thrive when the "job" is no longer the goal
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Mike Boysen
11:07
Is Your Next Computer Invisible? The Rise of Outcome-Driven AI Computing
Beyond screens and apps: How AI is elevating the level of abstraction, anticipating your needs, and getting your jobs done without you even noticing
 • 
Mike Boysen
1
7:07
The Post-Supermarket Economy: The Next Trillion-Dollar Opportunity in Food
It's not about delivery. A fundamental dietary shift is creating the single greatest investment opportunity in the food supply chain in a century.
 • 
Mike Boysen
5:39
Why "Make Something People Want" is Bad Advice
Introducing "The Progress Foundry," a venture model that replaces the lottery with a system.
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Mike Boysen
8:49
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
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Mike Boysen
The Artisan Economy: How to Build a Future-Proof Income When AI Takes Your Job
Let's look at the problem through the powerful lens of Jobs-to-be-Done
 • 
Mike Boysen
6:26
© 2025 Michael A. Boysen
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