Practical Innovation w/ Jobs-to-be-Done

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The PMF Paradox: Why You Need Potential Market Fit Before Building Anything
Listen now | PMF 2.0: Introducing Potential Market Fit for Smarter Product Development
 • 
Mike Boysen
1
8:07

June 2024

How to Dive Deeper into Certain Parts of a JTBD Map
A Challenging One for AI? Repairing a Broken Hip Joint
 • 
Mike Boysen
2
Was Uber Really the Result of Experience Design?
Have you ever been in New York City, watching the clock, just waiting for your opportunity to escape to the airport for your flight home?
 • 
Mike Boysen
How to Plan Growth and Not to Plan Growth
TL;DR: Mind the Gap
 • 
Mike Boysen
Why Do I See Solutions in my Job Map?
Let's get serious about levels of abstraction in Jobs-to-be-Done
 • 
Mike Boysen

May 2024

Was the iPhone a product, or a business model?
Listening to Music: An oldy but a goody
 • 
Mike Boysen
Heads of Product focus on surface level pain points...
...without truly understanding the Universe of Customer Needs
 • 
Mike Boysen

April 2024

How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
FULL GUIDE
 • 
Mike Boysen
Some random thoughts on Likert scales
Listen now | Let me know what you think of this format. So much easier to produce frequently to get thoughts out of my head, that you might find…
 • 
Mike Boysen
9:27
If People Cobble Solutions Together to Get Jobs Done, then...
Why aren’t we capturing which solutions are being cobbled, step-by-step?
 • 
Mike Boysen
7:48
Reducing JTBD Success Statement Quantities - v2.0
Watch now | Yes, AI can actually do it better than humans
 • 
Mike Boysen
12:16

March 2024

© 2024 Michael A. Boysen
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