Friday July 29th Open Discussion ThreadHey everyone. I’ve been missing in action, but I wanted to run something by you all. In the JTBD world we always talk about needs-based segmenta…
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Let's look at what customers are actually loyal to using Jobs-to-be-Done #jtbd
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Use this or a derivation of it to enable your internal capability workshops
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When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
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No, this is not a joke!
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Can Jobs-to-be-Done be used to better understand customer journeys?
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I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research
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Friday Feb. 11th JTBD Discussion ThreadI’m opening up this thread for a general conversation about Jobs-to-be-Done. However, here’s a question I will also throw out there in case anyo…
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Let's take a look at the paint industry using a jobs to be done lens
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Friday Feb 4th JTBD Discussion ThreadThis week I’d like to seed the discussion. When attempting to provide the proper scope to the job, how is it that you… Find jobs at a higher lev…
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Jobs to be Done doesn't need to be so complicated
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Friday Jan 7th JTBD Discussion ThreadAs promised, I’m opening the platform to a regular open discussion on the practical use of Jobs-to-be-Done. Sometimes I will suggest a topic, bu…
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