Archive - Practical Innovation w/ Jobs-to-be-Done

How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy

Apr 21 •

Some random thoughts on Likert scales

Listen now | Let me know what you think of this format. So much easier to produce frequently to get thoughts out of my head, that you might find…

Apr 11 •

9:27

If People Cobble Solutions Together to Get Jobs Done, then...

Why aren’t we capturing which solutions are being cobbled, step-by-step?

Apr 4 •

7:48

Reducing JTBD Success Statement Quantities - v2.0

Watch now | Yes, AI can actually do it better than humans

Apr 2 •

12:16

March 2024

I Need Your Experience!

Hi everyone, I am trying to collect some data to help me prioritize the extensive industry-related JTBD research that I’m doing. The goal is to …

Mar 9 •

February 2024

Do You Have a Complete Understanding of CX?

Listen now | Customer Journey Optimization is not a substitute for the wrong solution

Feb 16 •

6:33

This Free JTBD Toolkit Elevates Journey Mapping & Analysis

Did you know Jobs to be Done could be applied to customer journeys?

Feb 10 •

January 2024

Getting to the Important Key Research Questions

The old guard doesn't want you to look at the man behind the curtain..

Jan 31 •

Is it Time for Disruption?

Watch now | And why aren't the innovation consulting firms embracing it? Ah, never mind ...

Jan 23 •

16:52

The Only Purchase Journey You Will EVER Need

The Traditional Purchase Journey Framework - On Steroids

Jan 17 •

Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways

BCG Matrices will only get you so far...

Jan 14 •

December 2023

Winding 2023 Down

My Job to be Done will be Rejuvenating for the New Year

Dec 19, 2023 •

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