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JTBD + Data & Metrics
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
Jun 16
•
Mike Boysen
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The Practical Innovator's Guide to Customer-Centric Growth
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
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The Invisible Hand of Perfect Delivery: Mastering Product Reception with JTBD
How to Gain a Competitive Advantage by Solving the One "Job" Your Competitors Ignore
May 30
•
Mike Boysen
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The Practical Innovator's Guide to Customer-Centric Growth
The Invisible Hand of Perfect Delivery: Mastering Product Reception with JTBD
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Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even Buy
Uncover the Hidden Struggles of High-Stakes Business Decisions.
May 27
•
Mike Boysen
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The Practical Innovator's Guide to Customer-Centric Growth
Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even Buy
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Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.
May 23
•
Mike Boysen
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The Practical Innovator's Guide to Customer-Centric Growth
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
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JTBD & Data: Moving Beyond Infrastructure to Strategic Outcomes
Discover how the Jobs-to-be-Done methodology can transform your approach to innovation, product development, user experience, and marketing by focusing…
Apr 16
•
Mike Boysen
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The Practical Innovator's Guide to Customer-Centric Growth
JTBD & Data: Moving Beyond Infrastructure to Strategic Outcomes
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Many Customers Are Actually Willing to Pay More, Not Less
Unraveling the "More Cheaply" Conundrum in Jobs to be Done
Feb 28
•
Mike Boysen
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The Practical Innovator's Guide to Customer-Centric Growth
Many Customers Are Actually Willing to Pay More, Not Less
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Desired Outcome or Something Simpler?
A logical Analysis of two ways to measure success in Jobs-to-be-Done (JTBD)
Jan 21
•
Mike Boysen
1
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The Practical Innovator's Guide to Customer-Centric Growth
Desired Outcome or Something Simpler?
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Predictive JTBD Data and Metrics Decoded
The 30-Second Framework to Guarantee JTBD Success
Jan 17
•
Mike Boysen
2
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The Practical Innovator's Guide to Customer-Centric Growth
Predictive JTBD Data and Metrics Decoded
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