AI-Driven JTBD

JTBD is Dead (As You Know It): The New AI-Powered Playbook

Stop analyzing yesterday's market. Learn how AI-driven simulations uncover future opportunities in hours, not months

Jul 14 •

5:24

The New Competitive Moat: Decoupling Your Industry with AI

Listen now | How to move beyond product improvements and build a systemic advantage by redesigning your entire value chain around your customer's true…

Jul 11 •

4:20

Quick, Dirty, and Accurate (?) Idea Validation

A potential path to constructive criticism of Founder ideas

Jun 28 •

Jobs-to-be-Done: The Ultimate Guide to Tech Strategy

How to apply the JTBD framework to build a powerful, customer-focused roadmap.

Jun 27 •

7:30

AI & The Death of Search Ads: The New $Trillion Outcome Economy

Discover how Jobs-to-be-Done thinking and AI are creating new value exchanges beyond traditional advertising.

Jun 3 •

Stop Paving the Cow Path: The Truth About AI & Digital Transformation

Move from a flawed "digital-first" mindset to an "outcome-first" strategy that actually delivers value

May 26 •

Is Your Business Moat AI-Resistant? The Jobs-to-be-Done Litmus Test

Traditional defenses are crumbling. Uncover the four pillars of a JTBD-powered strategy to thrive in the age of AI-driven replication.

May 15 •

Escape the Startup Graveyard: Uncover Real Opportunities with JTBD

Why most "good ideas" fail & how Jobs-to-be-Done reveals the unmet customer needs that fuel breakthrough ventures.

May 8 •

Future-Proof Your Services: Technology, Jobs-to-be-Done, and the New Era of Customer Outcomes

Title: Technology-Driven Service Innovation: Designing for Desired Outcomes

May 7 •

Is Flawed Segmentation Killing Your Growth? Try JTBD

Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.

May 6 •

What Job is Your Supply Chain Hired For? Rethinking Integration with JTBD

Discover How Focusing on Core Stakeholder Goals Transforms Your Integration Strategy and Reduces Complexity

May 5 •

Ditch Omnichannel Thinking: Use JTBD for CX That Works

JTBD > Omnichannel | TRUE Consistency

May 2 •

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