Subscribe
Sign in
Home
Podcast
Notes
Chat
Community
My Website
JTBD Masterclass
Book 30 minutes with me
Archive
About
Research How-To's
Is Flawed Segmentation Killing Your Growth? Try JTBD
Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.
May 6
•
Mike Boysen
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
Is Flawed Segmentation Killing Your Growth? Try JTBD
Copy link
Facebook
Email
Notes
More
JTBD Patterns > Journey Maps: The Future of Customer Analysis
How Universal Journey Patterns (like the Consumption Chain) deliver superior innovation insight
Apr 25
•
Mike Boysen
2
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
JTBD Patterns > Journey Maps: The Future of Customer Analysis
Copy link
Facebook
Email
Notes
More
Stop Coordinating Chaos: A JTBD Approach to Truly Integrated Marketing
Applying Jobs-to-be-Done to align Business Units, Partners, and Customer Experience
Apr 22
•
Mike Boysen
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
Stop Coordinating Chaos: A JTBD Approach to Truly Integrated Marketing
Copy link
Facebook
Email
Notes
More
How to Use JTBD & Top Tasks to Design User-Centric Website IA
A step-by-step guide to uncovering user goals and structuring navigation for maximum clarity and task completion.
Apr 21
•
Mike Boysen
3
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
How to Use JTBD & Top Tasks to Design User-Centric Website IA
Copy link
Facebook
Email
Notes
More
1
How to Design Incentive Programs That Drive Collaboration & Customer Success (Using JTBD)
A JTBD Framework for Aligned Performance
Apr 19
•
Mike Boysen
2
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
How to Design Incentive Programs That Drive Collaboration & Customer Success (Using JTBD)
Copy link
Facebook
Email
Notes
More
JTBD Research How-To's: Avoiding the Traps of Poor Foundations
Discover the four critical elements that can make or break your JTBD research foundation
Mar 12
•
Mike Boysen
4
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
JTBD Research How-To's: Avoiding the Traps of Poor Foundations
Copy link
Facebook
Email
Notes
More
3
How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
FULL GUIDE
Apr 21, 2024
•
Mike Boysen
13
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
Copy link
Facebook
Email
Notes
More
If People Cobble Solutions Together to Get Jobs Done, then...
Why aren’t we capturing which solutions are being cobbled, step-by-step?
Apr 4, 2024
•
Mike Boysen
3
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
If People Cobble Solutions Together to Get Jobs Done, then...
Copy link
Facebook
Email
Notes
More
7:48
Do You Have a Complete Understanding of CX?
Listen now | Customer Journey Optimization is not a substitute for the wrong solution
Feb 16, 2024
•
Mike Boysen
9
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
Do You Have a Complete Understanding of CX?
Copy link
Facebook
Email
Notes
More
6:33
Turning a Job Map into a Capability Maturity Model
When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
May 11, 2022
•
Mike Boysen
5
Share this post
The Practical Innovator's Guide to Customer-Centric Growth
Turning a Job Map into a Capability Maturity Model
Copy link
Facebook
Email
Notes
More
5
Share
Copy link
Facebook
Email
Notes
More
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts