The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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Sitemap - 2014 - The Practical Innovator's Guide to Customer-Centric Growth

The Proper Order of Things in a Customer-Centric World

47 Habits of Pretty Good Leaders

Ironically, the Best Employees NEVER Leave

The Software Formerly Known as CRM?

Supposedly, Growth Exists Where There Are No Numbers

Train-Wreck Management v.s. Systems Thinking

Can You Really Drive Sales By Measuring Activities?

The Sales and Marketing Magic Quadrant

Measuring Customer Experience One Step at a Time

Nurturing Leads with Your Silly Ideas

The Job-to-Be-Done of an iPad Menu

Re-visiting Re-inventing #CRM

The Job of Creating a Customer

Predicting the Future with #JTBD

Value Delivery Platform, or Trickery?

I’m the Platform…Enable Me Already!

Making a Process Perform Worse…by Improving It

Activity versus Outcomes: The Story of Influence

What’s the True Size of the CRM Market?

Opportunities in the Democratization of CRM

What Does a Qualified Lead Look Like?

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