The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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Sitemap - 2021 - The Practical Innovator's Guide to Customer-Centric Growth

Who would participate in a weekly Q&A open thread on Jobs-to-be-Done?

Universal Jobs-to-be-Done Model: Interacting with a Software Feature

You've been using verbatims all wrong in Jobs-to-be-Done. Yes, You!

I'm not satisfied with the satisfaction question in jobs-to-be-done, are you?

The "Related Job-to-be-Done" Dilemma

A New Science for Customer Experience

What's the Job of a Milkshake?

A different look at the quarter-inch hole

How to "Pre-lease" vertical space in the Martech landscape

Jobs-to-be-Done: How to Analyze the Market of Marketing

A Better Way to Use Job Stories?

Customer Experience Innovation Can Look Like a Rocky Road Without Integration

Why is "Getting the Entire Job Done on a Single Platform" so Important for Customer Experience?

Solutions Designed for Important Customer Jobs Fail all the Time

Company Opportunity vs. Customer Success in Jobs-to-be-Done Research

A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens

Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research

Problem Space 101

The Dangers of Designerly Jobs-to-be-Done

The Rapid Demise of the Purpose Brand Derived from Jobs-to-be-Done

"Thing" Relationship Management

© 2025 Michael A. Boysen
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