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Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
Practical Jobs-to-be-Done Series #JTBD
Mike Boysen
Jul 30, 2021
10
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Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
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A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
Practical Jobs-to-be-Done Series #JTBD
Mike Boysen
Aug 3, 2021
9
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A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
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Solutions Designed for Important Customer Jobs Fail all the Time
Practical Jobs-to-be-Done Series
Mike Boysen
Aug 13, 2021
6
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Solutions Designed for Important Customer Jobs Fail all the Time
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How to get results from Jobs-to-be-Done interviews
Gaining a deep understanding of the customer's job-to-be-done requires unique interviewing skills and techniques. Here are the methods that will get you…
Mike Boysen
Mar 20, 2018
5
4
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How to get results from Jobs-to-be-Done interviews
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A Job Map of the market of Marketing using Jobs-to-be-Done
A fresh look at the market of Marketing - Part 4
Mike Boysen
Apr 13, 2020
4
2
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A Job Map of the market of Marketing using Jobs-to-be-Done
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Turning a Job Map into a Capability Maturity Model
When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
Mike Boysen
May 11, 2022
5
5
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Turning a Job Map into a Capability Maturity Model
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Building a Jobs-to-be-Done Map for Getting a Problem Fixed
I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research
Mike Boysen
Feb 14, 2022
10
4
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Building a Jobs-to-be-Done Map for Getting a Problem Fixed
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Saving a major technology investment
And not taking the re-platforming bait
Mike Boysen
May 28, 2020
4
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Saving a major technology investment
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The organic objectives of "Martech Stack" Customers from a Jobs-to-be-Done Perspective
A fresh look at the market of Marketing - Part 2 of 5 #jtbd
Mike Boysen
Apr 6, 2020
4
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The organic objectives of "Martech Stack" Customers from a Jobs-to-be-Done Perspective
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Company Opportunity vs. Customer Success in Jobs-to-be-Done Research
Do we need a new metric
Mike Boysen
Aug 6, 2021
4
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Company Opportunity vs. Customer Success in Jobs-to-be-Done Research
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The Simplification of Jobs-to-be-Done
Jobs to be Done doesn't need to be so complicated
Mike Boysen
Jan 31, 2022
4
25
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The Simplification of Jobs-to-be-Done
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Friday Feb 4th JTBD Discussion Thread
This week I’d like to seed the discussion. When attempting to provide the proper scope to the job, how is it that you… Find jobs at a higher lev…
Mike Boysen
Feb 4, 2022
26
7
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Friday Feb 4th JTBD Discussion Thread
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