Practical Jobs-to-be-Done

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Practical Jobs-to-be-Done Series #JTBD
Mike Boysen
Practical Jobs-to-be-Done Series #JTBD
Mike Boysen
Practical Jobs-to-be-Done Series
Mike Boysen
Gaining a deep understanding of the customer's job-to-be-done requires unique interviewing skills and techniques. Here are the methods that will get you…
Mike Boysen
4
A fresh look at the market of Marketing - Part 4
Mike Boysen
2
When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
Mike Boysen
5
I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research
Mike Boysen
4
And not taking the re-platforming bait
Mike Boysen
A fresh look at the market of Marketing - Part 2 of 5 #jtbd
Mike Boysen
Do we need a new metric
Mike Boysen
Jobs to be Done doesn't need to be so complicated
Mike Boysen
25
Friday Feb 4th JTBD Discussion ThreadThis week I’d like to seed the discussion. When attempting to provide the proper scope to the job, how is it that you… Find jobs at a higher lev…
Mike Boysen
7
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