Archive - The Practical Innovator's Guide to Customer-Centric Growth

How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy

Apr 21, 2024 •

Building a Jobs-to-be-Done Map for Getting a Problem Fixed

I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research

Feb 14, 2022 •

Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research

Practical Jobs-to-be-Done Series #JTBD

Jul 30, 2021 •

Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways

BCG Matrices will only get you so far...

Jan 14, 2024 •

AI Strategy: A Practical Framework Using Jobs-to-be-Done (JTBD)

Artificial intelligence.

Apr 14 •

How to get results from Jobs-to-be-Done interviews

Gaining a deep understanding of the customer's job-to-be-done requires unique interviewing skills and techniques. Here are the methods that will get you…

Mar 20, 2018 •

A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens

Practical Jobs-to-be-Done Series #JTBD

Aug 3, 2021 •

Turning a Job Map into a Capability Maturity Model

When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand

May 11, 2022 •

Friday Feb 4th JTBD Discussion Thread

This week I’d like to seed the discussion. When attempting to provide the proper scope to the job, how is it that you… Find jobs at a higher lev…

Feb 4, 2022 •

Disrupting the CRM and Martech Space with Jobs-to-be-Done

Let's Explore New Avenues for Growth by Integrating Planning and Execution

Jun 6, 2023 •

Heads of Product focus on surface level pain points...

...without truly understanding the Universe of Customer Needs

May 3, 2024 •

Forget Journey Mapping, It's All About Jobs-to-be-Done

I Did the Comparison So You Don't Have To

Aug 24, 2023 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts