The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Home
Podcast
Notes
Chat
Community
My Website
JTBD Masterclass
Book 30 minutes with me
Archive
About
How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
FULL GUIDE
Apr 21, 2024 • 
Mike Boysen
13

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
Building a Jobs-to-be-Done Map for Getting a Problem Fixed
I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research
Feb 14, 2022 • 
Mike Boysen
13

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Building a Jobs-to-be-Done Map for Getting a Problem Fixed
4
Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
Practical Jobs-to-be-Done Series #JTBD
Jul 30, 2021 • 
Mike Boysen
11

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
BCG Matrices will only get you so far...
Jan 14, 2024 • 
Mike Boysen
7

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
AI Strategy: A Practical Framework Using Jobs-to-be-Done (JTBD)
Artificial intelligence.
Apr 14 • 
Mike Boysen
7

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
AI Strategy: A Practical Framework Using Jobs-to-be-Done (JTBD)
How to get results from Jobs-to-be-Done interviews
Gaining a deep understanding of the customer's job-to-be-done requires unique interviewing skills and techniques. Here are the methods that will get you…
Mar 20, 2018 • 
Mike Boysen
9

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
How to get results from Jobs-to-be-Done interviews
7
A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
Practical Jobs-to-be-Done Series #JTBD
Aug 3, 2021 • 
Mike Boysen
9

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
Turning a Job Map into a Capability Maturity Model
When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
May 11, 2022 • 
Mike Boysen
5

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Turning a Job Map into a Capability Maturity Model
5
Friday Feb 4th JTBD Discussion Thread
This week I’d like to seed the discussion. When attempting to provide the proper scope to the job, how is it that you… Find jobs at a higher lev…
Feb 4, 2022 • 
Mike Boysen
26

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Friday Feb 4th JTBD Discussion Thread
7
Disrupting the CRM and Martech Space with Jobs-to-be-Done
Let's Explore New Avenues for Growth by Integrating Planning and Execution
Jun 6, 2023 • 
Mike Boysen
7

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Disrupting the CRM and Martech Space with Jobs-to-be-Done
9
Heads of Product focus on surface level pain points...
...without truly understanding the Universe of Customer Needs
May 3, 2024 • 
Mike Boysen
6

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Heads of Product focus on surface level pain points...
Forget Journey Mapping, It's All About Jobs-to-be-Done
I Did the Comparison So You Don't Have To
Aug 24, 2023 • 
Mike Boysen
6

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Forget Journey Mapping, It's All About Jobs-to-be-Done
1
© 2025 Michael A. Boysen
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share