Practical Jobs-to-be-Done

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When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
Mike Boysen
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Friday Feb 4th JTBD Discussion ThreadThis week I’d like to seed the discussion. When attempting to provide the proper scope to the job, how is it that you… Find jobs at a higher lev…
Mike Boysen
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Jobs to be Done doesn't need to be so complicated
Mike Boysen
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I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research
Mike Boysen
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Practical Jobs-to-be-Done Series #JTBD
Mike Boysen
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In this model takes a look at how software end users evaluate their experience when interacting with the software features.
Mike Boysen
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Practical Jobs-to-be-Done Series #JTBD
Mike Boysen
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Let's take a look at the paint industry using a jobs to be done lens
Mike Boysen
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Use this or a derivation of it to enable your internal capability workshops
Mike Boysen
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You wanted a model, here's a model...and many opinions
Mike Boysen
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Practical Jobs-to-be-Done Series
Mike Boysen
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Speed up Job Model creation using a new "test-fit" approach
Mike Boysen
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