Practical Jobs-to-be-Done Series #JTBD
Practical Jobs-to-be-Done Series #JTBD
Practical Jobs-to-be-Done Series
Gaining a deep understanding of the customer's job-to-be-done requires unique interviewing skills and techniques. Here are the methods that will get you…
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A fresh look at the market of Marketing - Part 4
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When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
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I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research
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And not taking the re-platforming bait
A fresh look at the market of Marketing - Part 2 of 5 #jtbd
Do we need a new metric
Jobs to be Done doesn't need to be so complicated
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Friday Feb 4th JTBD Discussion ThreadThis week I’d like to seed the discussion. When attempting to provide the proper scope to the job, how is it that you… Find jobs at a higher lev…
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