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Measuring Developers’ Jobs-To-Be-Done
How a subtle shift in measurement makes it easier for Google’s developer tooling teams to understand their impact and plan their roadmaps.
Published on Engineering Enablement
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Nov 13
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Building a Jobs-to-be-Done Map for Getting a Problem Fixed
Feb 14, 2022
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Mike Boysen
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Practical Innovation w/ Jobs-to-be-Done
Building a Jobs-to-be-Done Map for Getting a Problem Fixed
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Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
Jul 30, 2021
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Mike Boysen
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Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
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A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
Aug 3, 2021
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Mike Boysen
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A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
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Turning a Job Map into a Capability Maturity Model
May 11, 2022
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Mike Boysen
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Turning a Job Map into a Capability Maturity Model
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Innovating Away From Current Infrastructure Will Never Work...
...Or Is That Beginning to Change?
Nov 1
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Mike Boysen
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Innovating Away From Current Infrastructure Will Never Work...
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7:58
The Martial Art of JTBD Bullshido
Listen now | My name is Mike Boysen, and my goal is to help executive decision-makers get answers faster and less expensively that are highly…
Oct 25
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Mike Boysen
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12:56
Why AI-Driven Outcomes Will Define the Future of Marketing Technology ...
... and Specialized Solutions Will Fall Behind (State of Martech 2024)
Oct 12
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Mike Boysen
4
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8:44
A New Twist on Customer Experience
Who wants to experience their electric utility
Oct 9
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Mike Boysen
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Are you going to keep making strategic investments based on guesses?
There are two major worlds in innovation...
Oct 9
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Mike Boysen
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Are you going to keep making strategic investments based on guesses?
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12:12
Summarized: Understanding the Core Objectives of 'Martech Stack' Customers from a Jobs-to-be-Done Perspective
A conversation about market definition
Oct 6
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Mike Boysen
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7:06
The New Science of Customer Experience
Listen now | A JTBD Podcast
Oct 3
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Mike Boysen
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4:49
The Martech Subjective Magic Quadrant Revisited
Listen now | A JTBD Podcast
Sep 30
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Mike Boysen
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14:20
How to Envision Solutions the Zero Pivot Way with Jobs-to-be-Done
This podcast takes a look at one of my recent posts/videos and walks through it in entirely different way.
Sep 27
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Mike Boysen
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6:16
PODCAST: Expanding Your Martech Thinking
Listen now | This podcast is a review of an article I wrote over 4 years ago.
Sep 24
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Mike Boysen
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1 Thing You Need to do Today...
...for me
Sep 12
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Mike Boysen
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1 Thing You Need to do Today...
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5 Tips for Analyzing a Customer Journey
I've noticed something from working with people involved in journey management, journey mapping, and journey analysis.
Sep 10
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Mike Boysen
3
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5 Tips for Analyzing a Customer Journey
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Practical Innovation w/ Jobs-to-be-Done
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