The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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Is Your Agile Backlog a Roadmap to Nowhere?

User stories are great for execution but terrible for strategy. Discover the two-engine model that connects development to validated customer needs.
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How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
 • Mike Boysen
Building a Jobs-to-be-Done Map for Getting a Problem Fixed
 • Mike Boysen
4
Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
 • Mike Boysen
Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
 • Mike Boysen
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Recent posts

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5:24
JTBD is Dead (As You Know It): The New AI-Powered Playbook
Stop analyzing yesterday's market. Learn how AI-driven simulations uncover future opportunities in hours, not months
 • 
Mike Boysen
2
4:20
The New Competitive Moat: Decoupling Your Industry with AI
Listen now | How to move beyond product improvements and build a systemic advantage by redesigning your entire value chain around your customer's true…
 • 
Mike Boysen
8:33
The End of Cloud Storage as You Know It: Why SaaS is Vulnerable & What's Next
Listen now | From Passive Storage to Intelligent Data Orchestration: Unlocking True Collaboration & Business Outcomes with JTBD
 • 
Mike Boysen
5:40
The 3 "Pre-Concept" Tests: A JTBD Framework for De-Risking Your Next Big Idea
A founder's guide to the "Abstraction Ladder" and future-back thinking
 • 
Mike Boysen
2
Quick, Dirty, and Accurate (?) Idea Validation
A potential path to constructive criticism of Founder ideas
 • 
Mike Boysen
7:30
Jobs-to-be-Done: The Ultimate Guide to Tech Strategy
How to apply the JTBD framework to build a powerful, customer-focused roadmap.
 • 
Mike Boysen
6:25
The $126 Billion Heist: A Practical Plan to Abolish Credit Card Fees for Good
Inside the novel, stablecoin-based strategy to bypass Visa and Mastercard for good
 • 
Mike Boysen
11:07
The Twin Tsunamis: Why AI is Forcing the Great Unbundling of Education
Beyond the skills gap lies a bigger threat. How to survive and thrive when the "job" is no longer the goal
 • 
Mike Boysen
7:07
Is Your Next Computer Invisible? The Rise of Outcome-Driven AI Computing
Beyond screens and apps: How AI is elevating the level of abstraction, anticipating your needs, and getting your jobs done without you even noticing
 • 
Mike Boysen
1
5:39
The Post-Supermarket Economy: The Next Trillion-Dollar Opportunity in Food
It's not about delivery. A fundamental dietary shift is creating the single greatest investment opportunity in the food supply chain in a century.
 • 
Mike Boysen
8:49
Why "Make Something People Want" is Bad Advice
Introducing "The Progress Foundry," a venture model that replaces the lottery with a system.
 • 
Mike Boysen
1
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
 • 
Mike Boysen

JTBD + Data & Metrics

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The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
 • 
Mike Boysen
The Invisible Hand of Perfect Delivery: Mastering Product Reception with JTBD
How to Gain a Competitive Advantage by Solving the One "Job" Your Competitors Ignore
 • 
Mike Boysen
Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even Buy
Uncover the Hidden Struggles of High-Stakes Business Decisions.
 • 
Mike Boysen
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.
 • 
Mike Boysen
JTBD & Data: Moving Beyond Infrastructure to Strategic Outcomes
Discover how the Jobs-to-be-Done methodology can transform your approach to innovation, product development, user experience, and marketing by focusing…
 • 
Mike Boysen
Many Customers Are Actually Willing to Pay More, Not Less
Unraveling the "More Cheaply" Conundrum in Jobs to be Done
 • 
Mike Boysen
Desired Outcome or Something Simpler?
A logical Analysis of two ways to measure success in Jobs-to-be-Done (JTBD)
 • 
Mike Boysen
Predictive JTBD Data and Metrics Decoded
The 30-Second Framework to Guarantee JTBD Success
 • 
Mike Boysen
1

Industry Playbooks

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Don't Make These Digital Twin Mistakes: Adopt a JTBD Approach for Strategic Success
Why Focusing on Features Kills ROI, and How Prioritizing User Outcomes with Jobs-to-be-Done Leads to Breakthroughs
 • 
Mike Boysen
1
What Job is Your Supply Chain Hired For? Rethinking Integration with JTBD
Discover How Focusing on Core Stakeholder Goals Transforms Your Integration Strategy and Reduces Complexity
 • 
Mike Boysen
The $9 Billion Question: Innovating Distillery Experiences with JTBD
Drive Loyalty, Revenue, and Differentiation in the Booming Spirits Tourism Market
 • 
Mike Boysen
2
The Future of Facilities: Outcome-Driven Contracts & Workplace Readiness
Leveraging JTBD Principles to Redefine Service Value Beyond Traditional SLAs in the Hybrid Model
 • 
Mike Boysen
Revolutionize Remote Sensor Design: The Jobs-to-be-Done Approach
Focus on User Outcomes to Create Truly Innovative IoT, Drones & Industrial Controls
 • 
Mike Boysen

Innovation Strategy & Fails

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Future-Proof Your Services: Technology, Jobs-to-be-Done, and the New Era of Customer Outcomes
Title: Technology-Driven Service Innovation: Designing for Desired Outcomes
 • 
Mike Boysen
The REAL Reason Your Innovations Fail (Hint: It's Your Strategy)
The Jobs to be Done Fix
 • 
Mike Boysen
3:27
Cultural Transformation Through Jobs to be Done
Building a Customer-Centric Organization
 • 
Mike Boysen
How to Crack the $100M Innovation Code
You already know the answer, but here's a new twist - and it's FREE
 • 
Mike Boysen
Redefining Innovation: Why True Disruption Requires a Director of Disruptive Innovation
If you’d like to join a free community of JTBD Enthusiasts not only will you find a place to discuss this topic of interest, but find free tools and…
 • 
Mike Boysen

AI-Driven JTBD

View all
5:24
JTBD is Dead (As You Know It): The New AI-Powered Playbook
Stop analyzing yesterday's market. Learn how AI-driven simulations uncover future opportunities in hours, not months
 • 
Mike Boysen
2
The New Competitive Moat: Decoupling Your Industry with AI
Listen now | How to move beyond product improvements and build a systemic advantage by redesigning your entire value chain around your customer's true…
 • 
Mike Boysen
4:20
Quick, Dirty, and Accurate (?) Idea Validation
A potential path to constructive criticism of Founder ideas
 • 
Mike Boysen
Jobs-to-be-Done: The Ultimate Guide to Tech Strategy
How to apply the JTBD framework to build a powerful, customer-focused roadmap.
 • 
Mike Boysen
7:30
AI & The Death of Search Ads: The New $Trillion Outcome Economy
Discover how Jobs-to-be-Done thinking and AI are creating new value exchanges beyond traditional advertising.
 • 
Mike Boysen

Research How-To's

View all
Is Flawed Segmentation Killing Your Growth? Try JTBD
Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.
 • 
Mike Boysen
JTBD Patterns > Journey Maps: The Future of Customer Analysis
How Universal Journey Patterns (like the Consumption Chain) deliver superior innovation insight
 • 
Mike Boysen
Stop Coordinating Chaos: A JTBD Approach to Truly Integrated Marketing
Applying Jobs-to-be-Done to align Business Units, Partners, and Customer Experience
 • 
Mike Boysen
How to Use JTBD & Top Tasks to Design User-Centric Website IA
A step-by-step guide to uncovering user goals and structuring navigation for maximum clarity and task completion.
 • 
Mike Boysen
1
How to Design Incentive Programs That Drive Collaboration & Customer Success (Using JTBD)
A JTBD Framework for Aligned Performance
 • 
Mike Boysen

CRM

View all
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
 • 
Mike Boysen
Orchestrating Customer Conversations: A JTBD Governance Model for Enterprises
Watch now | From Departmental Turf Wars to Strategic Harmony: Implement an Orchestrated Customer Conversation Model
 • 
Mike Boysen
7:11
The Invisible Interface: How Screenless Tech Will Get Your Jobs Done Differently
A look a the AI, ambient systems, and outcome-driven principles behind the next wave of productivity
 • 
Mike Boysen
Stop Drowning Customers: A JTBD Guide to Smart Contact
How to Use Jobs-to-be-Done to Make Every Customer Interaction Count (and Stop Annoying Them)
 • 
Mike Boysen
Is Flawed Segmentation Killing Your Growth? Try JTBD
Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.
 • 
Mike Boysen
© 2025 Michael A. Boysen
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