Practical Innovation w/ Jobs-to-be-Done

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8:07
The PMF Paradox: Why You Need Potential Market Fit Before Building Anything
Listen now | PMF 2.0: Introducing Potential Market Fit for Smarter Product Development
 • 
Mike Boysen
1
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Building a Jobs-to-be-Done Map for Getting a Problem Fixed
 • Mike Boysen
4
Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
 • Mike Boysen
A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
 • Mike Boysen
Turning a Job Map into a Capability Maturity Model
 • Mike Boysen
5
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Recent posts

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How to Dive Deeper into Certain Parts of a JTBD Map
A Challenging One for AI? Repairing a Broken Hip Joint
 • 
Mike Boysen
2
Was Uber Really the Result of Experience Design?
Have you ever been in New York City, watching the clock, just waiting for your opportunity to escape to the airport for your flight home?
 • 
Mike Boysen
How to Plan Growth and Not to Plan Growth
TL;DR: Mind the Gap
 • 
Mike Boysen
Why Do I See Solutions in my Job Map?
Let's get serious about levels of abstraction in Jobs-to-be-Done
 • 
Mike Boysen
Was the iPhone a product, or a business model?
Listening to Music: An oldy but a goody
 • 
Mike Boysen
Heads of Product focus on surface level pain points...
...without truly understanding the Universe of Customer Needs
 • 
Mike Boysen
How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
FULL GUIDE
 • 
Mike Boysen
9:27
Some random thoughts on Likert scales
Listen now | Let me know what you think of this format. So much easier to produce frequently to get thoughts out of my head, that you might find…
 • 
Mike Boysen
7:48
If People Cobble Solutions Together to Get Jobs Done, then...
Why aren’t we capturing which solutions are being cobbled, step-by-step?
 • 
Mike Boysen
12:16
Reducing JTBD Success Statement Quantities - v2.0
Watch now | Yes, AI can actually do it better than humans
 • 
Mike Boysen
I Need Your Experience!
Hi everyone, I am trying to collect some data to help me prioritize the extensive industry-related JTBD research that I’m doing. The goal is to …
 • 
Mike Boysen
6:33
Do You Have a Complete Understanding of CX?
Listen now | Customer Journey Optimization is not a substitute for the wrong solution
 • 
Mike Boysen
© 2024 Michael A. Boysen
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