Practical Innovation w/ Jobs-to-be-Done

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How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
FULL GUIDE
 • 
Mike Boysen
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Building a Jobs-to-be-Done Map for Getting a Problem Fixed
 • Mike Boysen
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Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
 • Mike Boysen
A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
 • Mike Boysen
Turning a Job Map into a Capability Maturity Model
 • Mike Boysen
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Recent posts

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9:27
Some random thoughts on Likert scales
Listen now | Let me know what you think of this format. So much easier to produce frequently to get thoughts out of my head, that you might find…
 • 
Mike Boysen
7:48
If People Cobble Solutions Together to Get Jobs Done, then...
Why aren’t we capturing which solutions are being cobbled, step-by-step?
 • 
Mike Boysen
12:16
Reducing JTBD Success Statement Quantities - v2.0
Watch now | Yes, AI can actually do it better than humans
 • 
Mike Boysen
I Need Your Experience!
Hi everyone, I am trying to collect some data to help me prioritize the extensive industry-related JTBD research that I’m doing. The goal is to …
 • 
Mike Boysen
6:33
Do You Have a Complete Understanding of CX?
Listen now | Customer Journey Optimization is not a substitute for the wrong solution
 • 
Mike Boysen
This Free JTBD Toolkit Elevates Journey Mapping & Analysis
Did you know Jobs to be Done could be applied to customer journeys?
 • 
Mike Boysen
Getting to the Important Key Research Questions
The old guard doesn't want you to look at the man behind the curtain..
 • 
Mike Boysen
16:52
Is it Time for Disruption?
Watch now | And why aren't the innovation consulting firms embracing it? Ah, never mind ...
 • 
Mike Boysen
The Only Purchase Journey You Will EVER Need
The Traditional Purchase Journey Framework - On Steroids
 • 
Mike Boysen
Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
BCG Matrices will only get you so far...
 • 
Mike Boysen
Winding 2023 Down
My Job to be Done will be Rejuvenating for the New Year
 • 
Mike Boysen
4:51
What makes a "good" need statement for JTBD?
The pursuit of perfection is the pursuit of waste
 • 
Mike Boysen
© 2024 Michael A. Boysen
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