Solutions that are clearly missing the problem
You may focus on a different customer objective than your competitor. Hopefully, you do.
Mike Boysen
And not taking the re-platforming bait
Mike Boysen
A Jobs-to-be-Done lens on evaluating the market of Marketing
Mike Boysen
A weekend update for your reading pleasure
Mike Boysen
OPEN THREAD: Does your marketing technology stack deliver "guaranteed" revenue?If the primary goal of an enterprise is to Achieve Sustained Profitable Growth then how is digital technology helping them get closer to that goal? 
Mike Boysen
How does the Martech Stack, Stack Up?Listen now | This special blog post includes a conversational podcast. I hope you read the post and also listen to our conversation about this topic. I…
Mike Boysen
Understanding patient jobs-to-be-done can uncover organic growth pathways in healthcare #digitalhealth #healthcare #digitaltransformation #jtbd #innova…
Mike Boysen
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Effective CRM using Jobs-to-be-Done