Practical Jobs-to-be-Done

Hint: Difficulty plays a huge role

Oct 6

Here's what I'm thinking, let me know if you agree

Sep 30

A simple example of masking all the scary data into something your design team, or leadership, will embrace...maybe!

Oct 20

Marketing Cloud vs. Experience Cloud with a Jobs-to-be-Done Lens #jtbd #innovation #martech #crm

Sep 15

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Friday Feb 4th JTBD Discussion Thread

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New Community

A look at things through a Jobs-to-be-Done lens

Aug 29

Services matter, and so do better business models, and other random thoughts of the day about Jobs-to-be-Done

Aug 25

Friday July 29th Open Discussion Thread Hey everyone. I’ve been missing in action, but I wanted to run something by you all. In the JTBD world we always talk about needs-based segmenta…

Jul 29

Let's look at what customers are actually loyal to using Jobs-to-be-Done #jtbd

Jul 2

Use this or a derivation of it to enable your internal capability workshops

May 18

When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand

May 11

No, this is not a joke!

Apr 1

Can Jobs-to-be-Done be used to better understand customer journeys?

Feb 25

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Most popular

Friday Feb 4th JTBD Discussion Thread

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Practical Jobs-to-be-Done

A newsletter/blog for those interested in eliminating the lack of precision and the complexity of problem-solving for innovation, growth strategy and customer experience using the lens of customer Jobs to be Done.

JTBD

Outcome-Driven Innovation Jobs-to-be-Done

Darkhorse Works

Practical JTBD Resources If you can find a link I shared, it might be here

Everything

Graham Hill Data-driven product, service and experience design, implementation and operation

Practical Jobs-to-be-Done

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