Sitemap - 2024 - The Practical Innovator's Guide to Customer-Centric Growth
The AI vs. Human Hype is Overblown: Show Us the Proof, or It Didn't Happen
How Predictive Personalization Got a Little Too Predictive
Reasoning: The Last Nail in the Coffin of Traditional Qualitative Interviewing for JTBD
Tesla's Jobs-to-be-Done Masterclass
The Spectacular Failure of the Segway
Beyond Job Maps: Unlocking a Superior Path to Greenfield Innovation
Are humans more deterministic than a Large Language Model?
Measuring Developers’ Jobs-To-Be-Done
Innovating Away From Current Infrastructure Will Never Work...
The Martial Art of JTBD Bullshido
Why AI-Driven Outcomes Will Define the Future of Marketing Technology ...
A New Twist on Customer Experience
Are you going to keep making strategic investments based on guesses?
The New Science of Customer Experience
The Martech Subjective Magic Quadrant Revisited
How to Envision Solutions the Zero Pivot Way with Jobs-to-be-Done
PODCAST: Expanding Your Martech Thinking
1 Thing You Need to do Today...
5 Tips for Analyzing a Customer Journey
Market Approach: The PMF Counter Argument #1
The PMF Paradox: Why You Need Potential Market Fit Before Building Anything
How to Dive Deeper into Certain Parts of a JTBD Map
Was Uber Really the Result of Experience Design?
How to Plan Growth and Not to Plan Growth
Why Do I See Solutions in my Job Map?
Was the iPhone a product, or a business model?
Heads of Product focus on surface level pain points...
How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
Some random thoughts on Likert scales
If People Cobble Solutions Together to Get Jobs Done, then...
Reducing JTBD Success Statement Quantities - v2.0
Do You Have a Complete Understanding of CX?
This Free JTBD Toolkit Elevates Journey Mapping & Analysis
Getting to the Important Key Research Questions
The Only Purchase Journey You Will EVER Need
Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways